SAVA ESKIMO S3+ 185/60R14 82H M+S

Kranj, Slovenia, June 15, 2010 – Sava, one of Central Europe’s leading tire manufacturers, is proud to introduce the new Sava eskimo s3+ – an advanced winter passenger car tire endorsed with the official Snowflake symbol that offers the cost-conscious car driver comfort, reliability and excellent performance in a wide variety of winter conditions.

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Certified winter tire with a plus

During winter, drivers can face unpredictable and extremely varying weather conditions as well as a challenging variety of road conditions and surfaces. Rain and slush or snow and ice leave little room for error and automotive clubs across Europe are in agreement: winter tires increase driving safety significantly and are a \'must\' in many regions.

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The new Sava eskimo s3+ is a full-fledged winter tire that features the Snowflake symbol, which is located on the sidewall of the tire, indicating that it meets specific, stringent winter traction performance requirements set by industry authorities. Additionally, the tire features specialized tread compounds and advanced tread designs that help provide superior traction.

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“In the widely varying winter weather conditions that drivers can experience often unexpectedly, great grip is no extra little luxury,” says Alain Klepper, Brand Director for the Sava brand in Europe, Middle East and Africa, adding: “hence the new Sava eskimo s3+, which offers the cost-conscious driver greatly improved winter driving�

performance.”

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Great performance in winter weather conditions

The new Sava eskimo s3+ tire features an advanced winter compound specifically designed to offer great performance in winter conditions. The optimized polymer blend, which ensures lower stiffness at lower temperatures, offers better pliability for enhanced grip in winter weather conditions. The winter tread design, with its high blade density, ensures excellent grip and traction at low temperatures.

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Great wet braking performance.

Moreover, the Sava eskimo s3+ features an advanced silica tread compound with wet traction resin for high-energy dissipation at low temperatures, which ensures great grip in wet conditions, especially in wet braking and cornering. The winter tread design, with its high number of edges further enhances the tire’s great wet braking capabilities.

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Remarkable wet performance: aqua and slush planing resistance

With its directional tread design, three wide and deep longitudinal grooves and radial grooves, the Sava eskimo s3+ tire ensures effective slush and water drainage and increased wet traction, offering drivers very good wet handling performance.

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Good mileage levels and environmentally friendly!

The Sava eskimo s3+, with its multi radius tread shape and optimized tread compound, also delivers good mileage levels, while the low PCA oil compound ensures that the tire is better for the environment.

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About Sava Tires

Sava Tires, based in Slovenia, is southeast Europe’s leading tire manufacturer with more than 85 years of expertise in the tire and rubber industry. Sava Tires employs more than 1.400 people and sells mainly passenger car, light truck and truck tires.

Sava is an integral part of the Goodyear Dunlop group and exports its products throughout Europe and around the globe.

Sava is well known for reliable and long-lasting, low-cost quality tires.

For more information on Sava Tires, visit www.sava-tires.com.

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CONTACT:

Jens Voelmicke

Phone (+352) 8199 2010

[email protected]